No longer can we blame it on the youth. We must blame, if anything, the disruption of internet and mobile technology. Nowadays, age ain’t nothing but a number. It is how people embrace technology, from social networks to smartphones to intelligent appliances, that contributes to the digital lifestyle that is now synonymous with Gen-C.
This article describes what I refer to in classes as Information Country. Meet Generation C: The Connected Customer – Brian Solis.
- Travel (Google Maps)?
- Read a book (ebook)?
- Buy a car (eBay)?
- Watch TV (Hulu+)?
- Monitor a major national event (Twitter)?
- Take a course (MITx)?
- Check an appointment (Google calendar)?
You’re part of it if your connected. Not just your kids, or their friends, you.