Introducing the connected customer

Posted on June 17, 2012


No longer can we blame it on the youth. We must blame, if anything, the disruption of internet and mobile technology. Nowadays, age ain’t nothing but a number. It is how people embrace technology, from social networks to smartphones to intelligent appliances, that contributes to the digital lifestyle that is now synonymous with Gen-C.

This article describes what I refer to in classes as Information Country. Meet Generation C: The Connected Customer – Brian Solis.

  • Travel (Google Maps)?
  • Read a book (ebook)?
  • Buy a car (eBay)?
  • Watch TV (Hulu+)?
  • Monitor a major national event (Twitter)?
  • Take a course (MITx)?
  • Check an appointment (Google calendar)?

You’re part of it if your connected.  Not just your kids, or their friends, you.