Must-have products for women

Posted on December 23, 2011


English: The iPad on a table in the Apple case 

A survey by Vibrant Nation found that tablet computers have become the must-have product for women over 50.

  • 32% purchased an iPad or tablet computer in the past year
  •  59% want an iPad or tablet computer; a 31% increase from earlier this year

And, technology adoption is accelerating.

  • 46% purchase music from iTunes
  •  2/3 have smart phones
  • 54% bought a new one in the last year
  • 45% have downloaded more than 10 apps in the past year
  • 34% of  women use QR codes on their smartphone or tablet