A survey by Vibrant Nation found that tablet computers have become the must-have product for women over 50.
- 32% purchased an iPad or tablet computer in the past year
- 59% want an iPad or tablet computer; a 31% increase from earlier this year
And, technology adoption is accelerating.
- 46% purchase music from iTunes
- 2/3 have smart phones
- 54% bought a new one in the last year
- 45% have downloaded more than 10 apps in the past year
- 34% of women use QR codes on their smartphone or tablet
- Marketing To Moms Is Getting Easier, Thanks To Tablet Computers (openforum.com)
- Which Tablet Computer Is The Best Choice This Christmas? (chicago.cbslocal.com)
- Using tablet computers, e-libraries, and family literacy initiatives to encourage young children to read (bespacific.com)