Mobile devices everywhere

Posted on August 12, 2011


According to the Pew Internet Project 83% of US adults have a mobile device of some kind. I see them everywhere. In the grocery isle, where a shopper has called to get advice on what to buy. Sitting at the red lights is like being in a phone booth. (I live in a state where it is legal to use your cellphone while driving.) At coffee shops, nearly every computer user has a phone on the table. Anywhere people are waiting or working, there’s a phone.

Another marketing firm, eMarketer estimates that more than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year.

While consumers as a whole may be increasing their mobile internet activities, the devices with which they prefer to do so tend to vary by generation. According to  Affinity Research, generations are dividing in terms of mobile device preferences, with older consumers favoring tablets, iPad and android, and ereaders, Kimble and Nook, and younger users adopting smart phones at rapid rates. Ereaders are catching on among boomers.

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